Prairie Western College
Career-focused education website with admissions funnel, international student guidance, and student resources portal.
Prairie Western College
Private Career College / Education
Education website + admissions funnel
Key Result
Complete student journey platform
The Challenge
Education websites often fail for one reason: They inform, but don't convert. Prospective students usually want quick answers like: What programs are available? How long will it take? How do I apply? Can I study if I'm working? What about international admissions? Is financial aid available? Prairie Western College needed a website structure where students can instantly find: programs and outcomes, a clear admissions path, international student guidance, financial aid support, and event and student resources (D2L). The goal is simple: reduce confusion and make decisions easier.
The Solution
Prairie Western College's website addresses the journey using a clean navigation and action-first layout.
A clear 'Apply' path from the homepage
Their main navigation includes Programs, Admissions, International Admissions, Financial Aid, Events, Blog, Apply, Login, and D2L, giving users direct access to the most important steps.
Trust-building credibility and value messaging
They establish trust early by stating they are a fully accredited Private Career College in Alberta. They also reinforce value through: practical learning, career growth, flexible schedules, and scholarships support.
A structured programs section that answers 'what will I get?'
Their international admissions page lists four active programs: Accounting & Payroll Administration, Business Administration (1-year), Business Administration (2-year), and Medical Office Assistant & Unit Clerk. Each program page focuses on outcomes such as career opportunities, salary information, and downloadable outlines, plus a direct 'Apply Now' CTA.
Admissions that feel like a checklist (not a paragraph)
The admissions page clearly separates: Standard admission (high school / GED + interview) and Mature admission (age requirement + credits + test + interview). They also mention using a Wonderlic academic exam to evaluate admissions readiness.
A strong international admissions section (with transparency)
Their international admissions page is detailed and trust-heavy: They mention their DLI number and eligibility to enroll international students. They explain the study process step-by-step (LOA → Study permit). They include tuition structure by program and duration. They add an important transparent note: private career college graduates in Alberta may not be eligible for PGWP (as per IRCC guidelines). That kind of transparency strongly improves credibility.
Financial Aid messaging built on reassurance
Instead of only listing funding options, their Financial Aid page uses supportive language: 'You are not alone in this journey.' They also connect students to Alberta Student Aid resources.
Events + student resources improve engagement
Their website includes: event announcements (Convocation, Orientation) and blog updates for schedules and D2L guidance. This reduces repetitive student queries and creates an active ecosystem beyond marketing pages.
The Result
- Students can explore programs with career outcome messaging
- Admissions steps are clear and easy to follow
- International students get structured guidance + transparent policies
- Financial aid is positioned as supportive and approachable
- Current learners can access ongoing resources like D2L help and schedules
Key Takeaways
- Homepage must answer 'What do you offer + what should I do next?'
- Programs must include outcomes, not just descriptions
- International admission pages must build trust
- Keep admissions as a checklist
- Student support pages increase retention and reduce admin workload
Tech Stack
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